Project Details
- Category: Docuseries
- Client: Musical Intervention
- Project date: 2024
In the summer of 2024, I collaborated with songwriter and entrepreneur Adam Christoferson to create a video encapsulating the mission and impact of his organization, Musical Intervention. Adam's innovative approach to personal growth and healing involves using songwriting as a therapeutic tool. Rather than operating as a traditional therapist, Adam empowers individuals by teaching them songwriting skills and co-writing songs in an organic, ad hoc environment—often in public spaces. His goal is to help people address personal challenges and find healing through the creative process.
The video highlights this unique process, showcasing a variety of individuals who participated in impromptu sessions. It captures the spontaneity of the encounters, the collaborative effort required to shape raw ideas into finished songs, and the genuine joy that emerges from the experience as a whole. It was both inspiring and deeply rewarding to document the transformative power of music in this way.
As a fascinating side note, Adam was also a contestant—and ultimately the winning participant on the ABC show Claim to Fame. During the filming of this project, however, the show's outcome had yet to be announced publicly. Bound by contractual obligations, Adam couldn’t disclose the details of his participation or victory. While he remained elusive about the experience, he alluded to having achieved something significant, hinting that a major moment in his life was about to unfold.
The video highlights this unique process, showcasing a variety of individuals who participated in impromptu sessions. It captures the spontaneity of the encounters, the collaborative effort required to shape raw ideas into finished songs, and the genuine joy that emerges from the experience as a whole. It was both inspiring and deeply rewarding to document the transformative power of music in this way.
As a fascinating side note, Adam was also a contestant—and ultimately the winning participant on the ABC show Claim to Fame. During the filming of this project, however, the show's outcome had yet to be announced publicly. Bound by contractual obligations, Adam couldn’t disclose the details of his participation or victory. While he remained elusive about the experience, he alluded to having achieved something significant, hinting that a major moment in his life was about to unfold.