Project Details
- Category: Professional E Commerce Website
- Client: Dual Stage Amplification
- Project URL Sandbox:: [Sandboxed]
This website was designed for Dual Stage Amplification, a boutique guitar pedal maker known for its handcrafted analog effects and cult following among tone purists and experimental musicians.
The site was built to showcase the full pedal lineup, provide artist testimonials, and include a unique repair troubleshooting module—all wrapped in a bold visual language that reflects the brand’s raw, analog ethos.
- Product-Forward Design: Each pedal has its own featured module with photos, specs, and a responsive Swiper.js carousel for artist quotes and video demos.
- Troubleshooting & Repair Tool: A custom-built diagnostic flowchart guides users through common pedal issues, offering self-service guidance or prompting an in-shop visit request.
- Handcrafted Feel: The visual style mimics the physical aesthetic of the pedals themselves—gritty, colorful, and no-nonsense—with custom CSS and transitions tailored to the brand.
- Cart & Checkout System: The backend was designed to include full e-commerce functionality, with a modular PHP system and Stripe-ready checkout pages.
However, the project is currently paused in an incomplete development state, as I was unable to convince the owner to move forward with purchasing or deploying the site. It remains fully functional on a staging server, awaiting final approval to go live.