Shop Independent produced by Ian Applegate for Town Green District

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Produced in  August of 2015

Downtown New Haven

The video does a decent job of demonstrating some of the oldest retailers in town. Most of our businesses in New Haven have been around for 300 years or more. Many of the shopkeepers are even older than that. Watch below:

Result

Each of the different retailers featured in this product were also given separate 1:00 videos which aligned with the campaign. Those were also featured in short segments on social media platform Instagram via the @InfoNewHaven account.

 

Knit New Haven
Kebabians Rugs
Raggs MensWear
Acme Vintage Furniture
Taft Cosmetics
Walker Loden
Ferrucci LTD
Enson's
English Building Markets

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